Posters
reimaging ads
for nike
promoting
sustainibilty
Shift
brief :
This project features the four Nike ad campaigns I believe would most effectively drive consumer engagement and strengthen Nike’s market presence. Each campaign is strategically designed to enhance brand loyalty, expand Nike’s reach, and align with its core values of speed, sustainability, and innovation.
why :
As part of a conceptual business strategy project, I developed a Nike pitch focusing on speed, sustainability, and customer engagement. The pitch outlined a dual-model approach:
Nike Swoosh – A same-day sneaker delivery service.
Nike Ticks – A sustainability-driven loyalty rewards system.
The pitch explored market opportunities, consumer behavior, and financial projections to enhance Nike’s brand positioning in India’s growing sneaker and e-commerce market. While this was an academic exercise, elements of the strategy informed the advertising campaigns I later developed
